![]() ![]() The same can be said of Creativity Inc., Ed Catmull’s endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. "Pixar uses technology only as a means to an end its films are rooted in human concerns, not computer wizardry. ![]() "Just might be the best business book ever written" ( Forbes Magazine) Sutton, Professor of Management Science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence) He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another." ( Robert I. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. "This is best book ever written on what it takes to build a creative organization. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation." ( George Lucas) What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. "Many have attempted to formulate and categorize inspiration and creativity. ![]()
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